Independent Project · Media & Social Listening
Sources: Press, YouTube, TikTok, Instagram, X (2021–2026)Giftedness Radar
Compares mainstream news coverage of High Abilities & Giftedness in Brazil with actual social media sentiment from 2021 to 2026, revealing stark narrative divergences.
The Problem
Giftedness and high intellectual potential became major topics of public discussion in Brazil, yet no study had separately measured mainstream journalistic framing against organic social media sentiment across platforms.
What I Built
An analytics observatory categorizing news reports, video transcripts, and audience comments across five major platforms (press, YouTube, TikTok, Instagram, X) from 2021 to 2026 under 13 consistent thematic axes, identifying where coverage and public sentiment align or clash.
Data Sources
Mainstream media headlines, video content, and audience comments collected across five digital channels (2021–2026), systematically tagged by a unified 13-category ontology.
Outcome
News headlines grew 675% while short-form videos surpassed 74 million views. While professional journalists highlighted legislative milestones and achievements, over 60% of audience comments expressed skepticism or fear of being labeled arrogant—revealing an empirical gap between published narratives and public perception.
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